Jaipur Coffee Chain Nothing Before Coffee Raises $2.3M

Nothing Before Coffee (NBC), a Jaipur-based quick service restaurant (QSR) coffee chain, has raised USD 2.3 million in a Pre-Series A funding round led by Prath Ventures, with participation from SYL Investments.
The funding will help the company expand into new markets, particularly Tier-II and Tier-III cities, improve infrastructure, and invest in technology, talent, and new formats.

Founded in 2017 by Ankesh Jain, Anand Jain, Akshay Kedia, and Shubham Bhandari, NBC began as a small café in Jaipur and now operates 100 outlets across 36 cities in 14 states, including Rajasthan, Uttar Pradesh, Gujarat, Madhya Pradesh, Karnataka, and Chhattisgarh.

The chain focuses on serving quality coffee at accessible prices in café spaces designed for young customers.

NBC recently opened its 100th store in Vadodara, Gujarat. To celebrate, it has launched a ₹100 offer for customers nationwide, redeemable through its app by following the brand’s Instagram account and sending a direct message.

“Our vision is to make Nothing Before Coffee India’s most loved homegrown coffee chain by delivering authentic, affordable, and culturally resonant café experiences,” said Akshay Kedia, Co-founder of NBC.

“Reaching our 100th store is both a proud and humbling milestone, born from our mission to bring quality coffee to every corner of India, from bustling metros to emerging towns. This ₹100 offer is our way of expressing heartfelt gratitude for the incredible support of our customers.


“By combining affordability, uncompromising quality, and deep cultural relevance, especially in Tier-II and Tier-III markets — we have laid a foundation for sustained growth. With strong unit economics and unwavering consumer trust, we are now poised to scale rapidly. The capital we’ve raised recently is further enabling us to invest in technology, talent, and new formats, unlocking our next chapter as we work toward making NBC the most loved and accessible coffee experience in India.”

NBC plans to open over 80 more stores by FY2026, expanding in both metro hubs and smaller cities. The brand’s menu includes India-centric coffee innovations like the ‘Shrappe,’ a thick, creamy twist on a frappe, along with other beverages and snacks. The company says it sources quality coffee beans and uses consistent brewing techniques to maintain standards across all outlets.

By targeting cities beyond the metros, NBC is carving out a place in a market traditionally dominated by premium international chains and metro-focused models, positioning itself as an affordable yet quality-driven coffee brand for India’s growing aspirational class. – TWL Bureau