Lahori Zeera Crosses Rs 300 Cr, Eyes Rs 500 Cr with Bold Delhi Metro Splash

Saurabh Munjal, Co-founder and CEO of Archian Foods, the makers of Lahori Zeera, recently shared exciting news on LinkedIn. The brand has launched a colourful and eye-catching campaign in Delhi NCR, covering metro trains and cars with its bold green ads.
Saurabh wrote, “Thought hard and deep on how best to communicate with our consumers! Voila! Lahori Zeera is taking over most of Delhi NCR locomotive scene! Get ready for a flavorful journey that’s capturing hearts and taste buds!”

Metro trains on the Yellow and Blue lines in Delhi and cars in Gurugram now feature bright Lahori Zeera ads with cheerful faces holding bottles of their spicy, fizzy drink.

In 2017, three cousins from Punjab came up with Lahori Zeera, a fizzy drink with a local touch. It is made with Indian ingredients like cumin and black salt and tastes like the spiced drinks many Indians have enjoyed at home. At just Rs 10 a bottle, it has become a favourite in many parts of the country.

The brand has grown fast, making around Rs 312 crore in revenue in 2023-24. This year, the company hopes to cross Rs 500 crore. It sells around 20 lakh bottles daily across 18 states and more than 5 lakh shops.

Unlike bigger brands, Lahori Zeera does not spend much on advertising. Instead, it depends on its strong taste, affordability, and customer recommendations.

While Reliance is pushing Campa Cola back into the market, Lahori Zeera is quietly growing with its desi masala twist. The brand’s new metro and car ads in Delhi NCR are part of its push to become better known among a wider audience. - TWL Bureau