ITC Maratha installs eco-friendly Christmas tree
This festivity season, ITC Maratha carries the mantle of Responsible Luxury with first of its kind Christmas Tree installation- Silpaakriti.
The Art collective concept curated in collaboration with NGO, CHIVAR (Cluster of Handicraft in Bamboo Value Addition and Research) showcases 18 feet tall structure handcrafted by 45 tribal artisans from district Palghar and Sindhudurg.
Bringing cultural cognizance to native art of Warli and renewable bamboo; the community outreach program was focused on supporting the MSME and KSV tribal artists with project employment.
The installation is created with 100% eco-sustainable material such as renewal bamboo from Sindhudurg region and decorated with warli artwork from tribal families from Palghar. Each of the layers is mindfully hand-painted depicting nature and livelihood.
Overall the tree stands for a conscious messaging towards environmental preservation through sustainable resourcing and supporting rural native art of the region.
The hotel has also set-up direct purchase counters for Warli and Bamboo artefacts throughout the month with a pledge to donate sales to CHIVAR foundation.
Speaking on the concept, Atul Bhalla, Area Manager (West & East Region ITC Hotels) and General Manager, ITC Maratha “This year’s Christmas tree is the very embodiment of Responsible Luxury by ITC Hotels that is luxury with a soul- through the Silpaakriti project.
“We re-imagined existing resource deployment in the state and committed to deliver enriching Art immersion for our guests while creating a positive environmental and social footprint.
“It is part of our DNA at ITC Hotels and stands as our testament to uplift our community without compromising the earth and sustainability without compromising on luxury. As a team we are proud of this initiative and would urge denizens to show support for this cause and artisans by visiting this Installation.”
The installation and curio stalls will be available for public viewing, at ITC Maratha until 31st December 2022. - TWL Bureau
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