Meta appoints new India head for auto, D2C vertical
New Delhi
24-March-2022

Photo: IANS
Meta on Thursday announced the appointment of Saugato Bhowmik as the Director of CPG, Auto and D2C industry vertical in India to lead the strategy and solutioning that is focused on the company's largest consumer goods and auto advertisers.
"The consumer goods and auto industries in India are on the cusp of a massive transformation as they transition to online with businesses building new ways of reaching their customers," Srinivas, said in a statement.
"We play a pivotal role in this journey as many of the brands in this space are using our apps to go direct-to-consumer. We are thrilled to welcome Saugato as he joins our team to lead this exciting mandate and to shape the role our apps can play in enabling the growth of some of India's largest consumer goods and auto businesses," he added.
As a part of his role, Saugato will spearhead the company's strategic relationship with the country's leading consumer goods companies and auto businesses, as well as the exciting charter of direct-to-consumer businesses.
Saugato comes with more than 20 years of experience in senior sales, marketing, and business strategy roles at leading CPG companies such as Dabur and Unilever. He has also held key leadership positions at Viacom18 Media, where he also launched Voot Kids OTT.
His last assignment was with Red Bull, where he was the Chief Marketing Officer for India. - IANS
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