Meatless burger patties launched, Company claims meat eaters won’t know the difference

Indian ecommerce brand Urban Platter has launched their Meatless plant-based range starting with the Meatless Burger patties.
According to the company, this is a product line designed and made in India, with a deep understanding of consumer preferences and product innovation.

“Made with Soy protein, there is 11 grams of protein, 8 grams of fat, 9 grams of fiber and no preservatives, an avid meat eater would get bewildered and would never believe it is plant-based and meatless.”

“Meatless Burger by Urban Platter is an incredibly exciting moment for us!

Launching this product on the World Vegan Day further reinforces our commitment to empowering our customers with a choice of products and ingredients which help them make an effortless switch to a sustainable, healthy lifestyle,” said Chirag Kenia, founder of Urban Platter.
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“The plant-based vegan market in India is hungry for diverse options, especially in protein alternatives and we're just getting started here.

In fact, Urban Platter plans to launch many more in the meatleass and vegan space and soon venture into a range of dairy alternatives as well.


“Within the Meatless ecosystem, we've got a range of burgers, sausages, snacks and a plethora of exciting options in our pipeline. You can also expect us to soon launch a range of Vegan Mayonnaises and Vegan Butter.

He said the consumers are demanding more and in a country as diverse as India, there can't be enough products, especially in such an innovative space.

“We'll continue to delight and deliver our customers with a wide variety of products in the plant-based dairy and protein alternatives space.”


“The pandemic has reinforced our faith in our core values of high-quality, plant-based ingredients, and being in the D2C space has been positively rewarding for our business. We'll be shortly foraying into physical stores and that is indeed a key milestone for the company.

“That apart, today, the Urban Platter brand is now available pan-India, and it's extremely humbling to see the consumer response and retailer's faith in our products, vision and brand,” said Kenia.

With a team of 175+ people today, and with physical operations in four cities of India Urban Platter recently raised a Series A round of capital from a vision-aligned strategic investor.

Meatless Burger Patties, MRP – INR 600, pack of 2 patties 115g each are available online through the Urban Platter website with delivery in Mumbai, Delhi and Bangalore. – TWL Bureau