'Mersal' music breaks crosses 100 mn streams
26-October-2017
The music of actor Vijay's controversial Tamil film "Mersal" has broken the record of reaching 100 million streams across platforms within a span of 10 days, according to Sony Music India.
The film's album features four songs -- in trademark A.R. Rahman style -- that are linked to the storyline and bring out the narrative in a way that it adds to the essence of the film.
"Aalaporaan Thamizhan" has found huge popularity, while "Mersal Arasan" serves as a perfect track with varied rhythms and a peppy tune for a dancer like Vijay.
Then there's "Neethanae", a romantic track sung by Rahman and Shreya Ghoshal. Lastly, "Maacho" is a quirky yet addictive number sung by Sid Sriram and Shweta Mohan.
Ashok Parwani, Head - South, Sony Music India, said in a statement: "'Mersal' is a hit on arrival. 100 million streams in unheard of for any film in the south. This is just the beginning, Vijay has cut across geographies and globally too has seen a phenomenal reception."
The movie got caught up in a controversy after the Tamil Nadu unit of the Bharatiya Janata Party (BJP) demanded the removal of specific dialogues which take a dig at the Goods and Services Tax (GST) and digital India. - IANS
After Six Years of Profitable Bootstrapping, Medulance Raises Rs 25 Crore to Expand Nationally
IIM Grad and First-Generation Entrepreneur Anish Popli's ProcMart Secures Rs 250 Crore in Series B Funding
First Indian Space Tourist Talks Dreams and Inspiration Before Blue Origin Flight
Former MLA Rathod Bapu Rao Switches from BJP to Congress in Telangana
Zerodha Co-Founder Nikhil Kamath Launches 'WTFund' to Support Young Entrepreneurs